Hair Structure and Chemistry Simplified, 5th Edition

Published by Julie Moscheo at June 30, 2018

Previous Edition: 2002

Hair Structure and Chemistry Simplified, Fifth Edition is the most current, comprehensive and straightforward textbook of its kind. This new edition thoroughly explains the theory and application of the essential concepts of hair chemistry that are simply not covered in other texts. Material unique to this text boldly presents the concept, importance and relevance of pH in cosmetics. Hair Structure and Chemistry Simplified is the essential chemistry textbook for cosmetology students and even the most experienced hairstylist will gain confidence and control as they learn the dynamics of the chemical services they perform everyday in the salon. Consumers will find this reference invaluable in making intelligent, informed decisions about the effectiveness, safety, and value of the hair care services they receive and the products they buy and use.

Author: John Halal

Features

Provides new information that will help readers select the right product, from the flood of new products that were not available just a few short years ago.
Includes new information on the importance of the hair’s ‘f-layer” that covers the surface of the hair with the fatty acid 18 methyl eicosanoic acid (18MEA).
New information and photos detail hydrothermal and deep ovoidal cracks in the cuticle caused by thermal styling wet hair with hairdryers and hot irons.
Discusses new research confirming dandruff is the result of a fungus originally named pityrosporum and recently reclassified as malassezia.
Numerous photographs, drawings and line art have been updated providing clearer images and stronger illustrations.
Includes new artwork that improves the visual representation of essential ideas.
Section on emulsions and surfactants explains the dynamics of surface tension and distinguishes between the hydrophobic and hydrophilic properties essential for all emulsions.
Provides advanced information on multiple phase and micro emulsions (liposomes and nanospheres).
Includes key information on the dangers of exposure to ultra-violet light and the explanation of sunscreens, SPF and the new FDA monograph, that details their use.
Draws attention to the dangers of mixing different chemicals, even those that may seem completely safe.
This title separates fact from fiction and clears up the confusion surrounding various chemistry formulas, symbols, obsolete methods, and exaggerated marketing claims.
Takes a direct approach to learning chemistry in order to alleviate any apprehension and empower the reader to help them determine the effectiveness, safety, and value of beauty services and products.

Science and Cosmetology
The Structure of Life
Microbiology
The Structure of Skin
Understanding Skin Disease
The Growth and Structure of Hair
The Properties of Hair
General Chemistry
Advanced Chemistry
Shampoos, Conditioners, and Styling Aids
Color and Hair Lightening
Haircoloring
Permanent Waving
Chemical Hair Relaxers and Soft Curl
Permanents
Salon Health and Safety

For the Student

Textbook

304 pp., 8″ x 9¼”, Softcover, ©2009
ISBN-13: 9781428335585
List Price: $106.95 USD

Workbook

Detailed, interactive exercises
Reinforce learning Increase student comprehension

ISBN-13: 9781428335615
List Price: $56.95 USD

Exam Review

Chapter-by-chapter multiple choice questions
Includes answer key

ISBN-13: 9781428335608
List Price: $44.95 USD

Julie Moscheo

Julie Moscheo’s style combines thoughtful consideration with cutting-edge creativity, bringing unique possibilities to life through her web/digital design. Holding a Bachelor’s in Fine Arts of Graphic Design from the Sage Colleges, Julie is able to use her experience and inner wild child to deliver innovative, eye-catching, and sophisticated graphic design for Milady’s marketing team. Julie started her career in 2001 as an intern at Thomson Learning. After completing her internship, she went on to spend a year working with a graphic design and printing service to further cultivate her skills in the printing industry while also enhancing her design-style through print copy such as: flyers, brochures, business cards, and more. She returned to textbook publishing and digital learning in 2003 with Milady, a part of Cengage Learning (formerly Thomson Learning). Julie has retained this position for over 17 years and is the driving force behind the brand’s graphic design as the sole designer on the talented marketing team.

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