CIMA Collabs: Beauty as a Business

Milady has partnered with Beauty as a Business (BaaB) to bring social media and digital marketing courses right in CIMA. Whether you have been thinking of offering these courses or your school already includes them in your curriculum, now you can access BaaB content right in CIMA.

Make your program stand out with this dynamic, easy-to-implement program. BaaB curriculum is available for all schools and delivered digitally through the Milady CIMA platform.

Lessons and Sample Videos

Access social media marketing content that helps future pros understand and apply concepts while still in school.
  • Social media savvy students will help build up your school’s online presence, driving more traffic to your website.
  • Program includes best practices to leverage Instagram, photography, live and short-form video content, websites that convert, Google reviews and more.

Core Lessons

  • Instagram
  • Websites
  • Photography and Video
  • Google Business Profiles and Reviews

Additional Lessons

  • Disappearing Content (Stories)
  • Giveaways/Contests
  • Going Live on Social Media
  • Pinterest
  • TikTok and Instagram Reels

Introduction to Instagram

When to Post on Instagram

For the Student


CIMA Digital Course

  • Access to robust, built-in instructor resources.
  • Powerful self-service analytics, time tracking and reports.
  • Comprehensive device and browser compatibility.
  • Customized reporting and tracking capabilities.
  • 2-year access

Printed Access Code (PAC)
ISBN: 9798214098890 • List: $49.95 USD

Student Seat
ISBN: 9780357924761 • List: $49.95 USD

For the Instructor


Comprehensive lessons plans and discussion questions for each BaaB lesson included right in CIMA. Track student progress using the reporting and tracking functionality in CIMA.